Fun India Gems ads
Mansi Trivedi
Planner in an advertising agency.
Can be cheesy. Loves Warhol, technology and cupcakes.
Can be cheesy. Loves Warhol, technology and cupcakes.
Insight: McDonald’s Theory — What I Learned Building… — Medium f
I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!
It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.
Change your default setting.
Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed.
via Adverblog
May 20, 1990: Calvin and Hobbes creator Bill Watterson’s remarkable Kenyon College commencement address on creative integrity.
Source: explore-blog
"I wanted to get out and walk eastward toward the park through the soft twilight, but each time I tried to go I became entangled in some wild, strident argument which pulled me back, as if with ropes, into my chair. Yet high over the city our line of yellow windows must have contributed their share of human secrecy to the casual watcher in the darkening streets, and I was him too, looking up and wondering.
I was within and without, simultaneously enchanted and repelled by the inexhaustible variety of life."
I was within and without, simultaneously enchanted and repelled by the inexhaustible variety of life."
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The Great Gatsby
"He smiled understandingly-much more than understandingly. It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced—or seemed to face—the whole eternal world for an instant, and then concentrated on you with an irresistible prejudice in your favor. It understood you just as far as you wanted to be understood, believed in you as you would like to believe in yourself, and assured you that it had precisely the impression of you that, at your best, you hoped to convey."
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― F. Scott Fitzgerald, The Great Gatsby
What the Internet is doing to our brains – a charming animation based on Nicholas Carr’s rather reductionist, techno-dystopian book The Shallows. For a more dimensional look at how digital culture is affecting cognition, see this.
"It is in our nature to need stories. … Any story we tell of our species, any science of human nature, that leaves out much of what and how we feel is false. Nature shaped us to be ultra-social, and hence to be sharply attentive to character and plot. We are adapted to physiologically interact with stories. They are a key way in which our ruly culture configures our nature."
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Jag Bhalla considers the evolutionary basis of storytelling. Also see The Storytelling Animal and complement with Kurt Vonnegut on the shapes of stories. (via explore-blog)
(via explore-blog)
We are the creative class.
Don’t tell us that it’s impossible and that there is no budget for glitter.
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