Ever wondered why you ordered a Cosmo in 2010, an absinthe cocktail in 2011, a malt whiskey in 2012, and are rocking up to the bar for a Moscow Mule this year?
Drinking trends are as manufactured as fashion week’s must-haves. It’s the bartenders and writers, publicists and editors of the world who are creating them.
Dale DeGroff, also known as King Cocktail, is one of those trendmakers. A new documentary entitled “Hey Bartender” celebrates the recent cocktail revolution, illuminating how DeGroff and others have elevated “mixology” to an art form and shaped how — and what — we drink today.
“The trend thing is a bit of a pendulum. The pendulum has swung towards the very formal, rigorous mixology with shirt, vest and tie and all these rules and now people have decided that these rules are constraining and this reservation system is constraining and these drinks and the people who make them take themselves too seriously so we should do shots and we should just drink PBR,” he said.