So unremarkable is a smartphone camera in every hand, said Danielle Sherman, the creative director of Edun, that when she commissioned a director and a fleet of 20 borrowed iPhone 5s to create a video of her fall 2014 show, hardly an eyebrow was raised. “No one said anything or questioned it, or even noticed it,” she said.

I think they pay much more attention to the photogenic value of an outfit.” Asked why, she replied, “It’s the web, definitely, that has changed the language.”

The Selfie Celebs report via PSFK:

These new Selfie Celebs are not only gaining traction in their own right, but creating a whole new industry along with them. GrapeStory, founded by brand consultant Gary Vaynerchuk, is a talent agency specifically geared toward Vine users. The agency has helped find talent for campaigns for major brand like GE and Virgin Mobile, among others. According to Mr. Vaynerchuk in an interview with The Curve Report, Vine celebs represented at his agency can make between $1,000 to $10,000 per Vine video, depending on follower count and engagement levels. He revealed, “We at GrapeStory have written five-figure checks to people that were making $12 an hour babysitting four minutes ago.” These social celebrities are driving a whole new form of marketing and interaction, and clearly we are only just at the beginning. High-res

The Selfie Celebs report via PSFK:

These new Selfie Celebs are not only gaining traction in their own right, but creating a whole new industry along with them. GrapeStory, founded by brand consultant Gary Vaynerchuk, is a talent agency specifically geared toward Vine users. The agency has helped find talent for campaigns for major brand like GE and Virgin Mobile, among others. According to Mr. Vaynerchuk in an interview with The Curve Report, Vine celebs represented at his agency can make between $1,000 to $10,000 per Vine video, depending on follower count and engagement levels. He revealed, “We at GrapeStory have written five-figure checks to people that were making $12 an hour babysitting four minutes ago.” These social celebrities are driving a whole new form of marketing and interaction, and clearly we are only just at the beginning.

World’s toughest job: 24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise

A great story: VW’s Kombi says goodbye

People used what they called a telephone because they hated being close together and they were scared of being alone

Chuck Palahniuk

NICE! Google+ and Man United brought together fans from around the world with The Front Row Story.  #OldTraffordlive #Google+ #Manunited #greatwork

via hallojo