Dodge’s 100th year birthday ad.

This could have been an anniversary ad, or it could have been a heritage ad. But instead, they chose to celebrate its birthday and talked about wisdom of having been around for so long.

Birthday. Not anniversary. That itself makes such a huge difference because instead of showing things about the past, the ad told us how to approach our future. 

Mipsterz

A growing cultural phenomenon of young, hip and edgy Muslims, who rather than making a statement on what Islam is, or isn’t, are instead paving the way for a new era of Muslim integration. By breaking the monolithic stereotype of Islam as a symbol of archaism and oppression, through their non-partisan swagger and ability to merge faith and fun. 

REALLY, solid perspective from JWT MEA Brand Intelligence

Isolation Therapy - A short-term escape for today’s hyper-connected generation.
While catching up with my sister the other day, she started telling me about this friend of hers who has a very interesting method of relaxation and stress relief. He visits a spa retreat that specializes in isolation therapy.


It involves is stepping inside a chamber called an isolation tank. An isolation tank is a lightless, soundproof tank inside which subjects float in salt water at skin temperature. When you lie back, you float effortlessly on it due to the density of the salt water. The body is perfectly supported by the solution which therefore creates the feeling of weightlessness. From what I’ve read, isolation therapy provides an environment that frees the mind and body from all external stimulation. The mind is therefore left free to drift into the deepest state of relaxation possible. With the body in such a relaxed state it will cleanse itself from stress related chemicals such as adrenaline, cortisol and lactic acid and replace them by beneficial endorphins. The body has the chance to restore its natural powers of self-regulation and healing.


Isolation therapy was conceived in the 1970s, but it never really took off. At the time, it was seen as a fad and slightly extreme. However in the last year it’s been making a big comeback all over the world. You’re probably thinking that all of this sounds a little extreme. I did. Especially considering that my sister’s friend is only 20 years old. But when you think about it, it’s pretty easy to see why isolation therapy is starting to make a comeback. 


Today’s young generation is surrounded by more stimuli than any previous generation. Information is all around us, and we’re ALWAYS connected. We’ve got multiple social media accounts that are constantly bombarding us with notifications, and our smartphones keep us connected to the workplace at all hours of the day and night. Quite simply, we’re hyper-stimulated. And all this stimulation takes its toll on the mind and body.


This is why many city folk are drawn to holidays that take them away from the bright lights of the big city and into areas that deliberately cut them off from their normal, hyper-stimulated lives. Think of holidays to the country, to rural beach towns, and even into the jungles of the Amazon. Why are more and more people are going camping than ever before? Why are spa/spiritual retreats all the rage today? It’s because all these things are a form of ‘escapism’. They offer complete or partial ‘disconnection’. 


So when you think about it, stepping into an isolation tank might sound a little extreme at first, but it makes complete sense. It’s a short-term disconnection from our crazy ‘connected’ worlds. Just another method of escapism. High-res

Isolation Therapy - A short-term escape for today’s hyper-connected generation.

While catching up with my sister the other day, she started telling me about this friend of hers who has a very interesting method of relaxation and stress relief. He visits a spa retreat that specializes in isolation therapy.



It involves is stepping inside a chamber called an isolation tank. An isolation tank is a lightless, soundproof tank inside which subjects float in salt water at skin temperature. When you lie back, you float effortlessly on it due to the density of the salt water. The body is perfectly supported by the solution which therefore creates the feeling of weightlessness. From what I’ve read, isolation therapy provides an environment that frees the mind and body from all external stimulation. The mind is therefore left free to drift into the deepest state of relaxation possible. With the body in such a relaxed state it will cleanse itself from stress related chemicals such as adrenaline, cortisol and lactic acid and replace them by beneficial endorphins. The body has the chance to restore its natural powers of self-regulation and healing.



Isolation therapy was conceived in the 1970s, but it never really took off. At the time, it was seen as a fad and slightly extreme. However in the last year it’s been making a big comeback all over the world. You’re probably thinking that all of this sounds a little extreme. I did. Especially considering that my sister’s friend is only 20 years old. But when you think about it, it’s pretty easy to see why isolation therapy is starting to make a comeback. 



Today’s young generation is surrounded by more stimuli than any previous generation. Information is all around us, and we’re ALWAYS connected. We’ve got multiple social media accounts that are constantly bombarding us with notifications, and our smartphones keep us connected to the workplace at all hours of the day and night. Quite simply, we’re hyper-stimulated. And all this stimulation takes its toll on the mind and body.



This is why many city folk are drawn to holidays that take them away from the bright lights of the big city and into areas that deliberately cut them off from their normal, hyper-stimulated lives. Think of holidays to the country, to rural beach towns, and even into the jungles of the Amazon. Why are more and more people are going camping than ever before? Why are spa/spiritual retreats all the rage today? It’s because all these things are a form of ‘escapism’. They offer complete or partial ‘disconnection’. 



So when you think about it, stepping into an isolation tank might sound a little extreme at first, but it makes complete sense. It’s a short-term disconnection from our crazy ‘connected’ worlds. Just another method of escapism.

Instafame explores Shawn Megira’s selfie-driven fame.

Strategic planning consultancy Sylvain Labs has created a 12-minute documentary around the life of a teenager from Long Island, New York, who shot to sudden fame through his 81k followers on Instagram. 

via DesignTaxi

Five Cat machines playing Jenga with including Excavators and Telehandlers.

There’s no such thing as B2B, or B2C, its a popularity contest that requires doing something fresh, exciting and extraordinary. 

Some smart perspective from my younger brother:

"Social networking has become a cobweb around many people’s lives. It’s so tight that there’s no way out for anyone who has snuck into it. For people who think I have become a philosopher or something, you may want to know that I also am a part of this cobweb. Social networking websites like facebook, twitter. instagram and even blogging sites have created a notion that its important to become famous or as people say, be known to as many people in this world as possible. This can also be termed as "success" or "happiness". I say happiness because of the fact that somehow people "liking photos" or "sharing their posts" means a lot and makes people happy. I realized that only after I felt that emotion.

This belief that social media has the might to make every person reach heights they have never seen before may actually be part true. I say part true because of the fact that it can really get into the heads portray a mirage of success which may look big, but really is smaller than where they actually stood in terms of success. The social media has evolutionized from being just a socialising tool to something so big that it has become really hard to contain. But there is also a fear that such a size can really make people hallucinate and suddenly, you see it becoming the sole purpose of your life.”

There it is. The truth. 
Starting to read ‘isn’t it pretty to think so’ by @_nickmiller High-res

There it is. The truth.
Starting to read ‘isn’t it pretty to think so’ by @_nickmiller

So unremarkable is a smartphone camera in every hand, said Danielle Sherman, the creative director of Edun, that when she commissioned a director and a fleet of 20 borrowed iPhone 5s to create a video of her fall 2014 show, hardly an eyebrow was raised. “No one said anything or questioned it, or even noticed it,” she said.

I think they pay much more attention to the photogenic value of an outfit.” Asked why, she replied, “It’s the web, definitely, that has changed the language.”